Press

Because there is a big opportunity in analyzing online reviews:

• 88% of consumers now trust product reviews as much as advice from family and friends, putting online reviews nearly on par with word-of-mouth marketing.
• Nearly 9 out of 10 consumers read reviews for local businesses before making a purchase.
• 91% of 18 – 34 year old consumers trust online reviews as much as recommendations from a friend or family member.

Yes, there are some well established review companies around but...

• As a consumer, you've probably read a few reviews. Today's reviews are text based, unstructured and it takes time to make a quick informative decision.
• It is also difficult to search reviews based on what consumers consider it is important to them.
• Leaving reviews is a burden because it takes time to write them with no real incentives.
• As a business, when you use current review websites, you don't get in-depth feedback and advanced analytics from your customer reviews to help you understand: Who are your customers? What product metrics exactly are important to your customers? How competitive is your product or service and why? Exactly what needs to be improved?

George Grecu, one of PlanetRate’s co-founders, immigrated to Canada and was inspired by his father, who would compare products using an Excel sheet and online reviews. As poor immigrants, his family had to make smart decisions for everyday products and services. This inspired him. Why isn’t there a website that’s comprehensive, scalable, and easy-to-use? With the help of co-founder Waghlis Tamazouzt, PlanetRate was born: a platform that’s smart, fast, and rewarding.